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Papers On Technology, Transportation, & Aviation
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Southwest Airlines -- Ingredients Of Success
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A 12 page case study of Southwest Airlines -- one of the top companies in its industry. The writer analyzes SW's market niche, pricing strategy, human resource maintenance, financial structure, emphasis on low cost, and more. Equipment, technology, and plans for the future are included as well. Several charts provided in Appendix. Bibliography lists 15 sources.
Filename: Swairlin.wps

Southwest Airlines / Selection Of Pilots
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A 15 page paper discussing the selection of pilots at Southwest Airlines. Finding a job is never an easy task for a commercial pilot. Not only does Southwest not make the process any easier, they also have the added requirements of a sense of humor and the proper attitude in order to be considered for selection for their company. Southwest has the highest percentage of female pilots of any airline in the country, but still have only a few in comparison to the total number of pilots they employ. The corporate culture of have fun and work hard applies to all areas of the company, including the pilot faction, and those prospective pilots unwilling to serve as substitute baggage handler on occasion most likely will not even make the first cut. Bibliography lists more than a dozen sources.
Filename: Soutwest.wps

Southwest Airlines in 2008
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A 6 page paper providing a SWOT analysis and strategy implementation and evaluation plan for Southwest Airlines after experiencing its first losing quarter in 17 years. The paper recommends that the airline increase its airfreight business and develop new business relationships with new-breed travel agents. Strengthening weaker areas while maintaining the Southwest climate and culture is the challenge, but one Southwest has risen to in the past. Bibliography lists 6 sources.
Filename: KSairSWA08.rtf

Southwest Airlines' "Place" Component
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A 3 page paper discussing the "place" component of Southwest's marketing mix. Currently, Southwest retains its competitive advantage in "place," but it is experiencing increasing difficulty as it competes against the legacy carriers that with bankruptcy protection have made deep cost cuts and have secured impressive concessions from labor unions. The result for Southwest is that its costs are much higher than its competitors. Though it still leads its industry in all respects, those competitors are closing the gap. Bibliography lists 3 sources.
Filename: KSairSWAplace.rtf

Southwest Airlines' Future
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An 8 page paper discussing some of the pressures facing Southwest Airlines in 2005 and steps it could reasonably take to mitigate its business risks. Southwest still can claim no layoffs and no unprofitable quarters for all of its history, but most of the legacy carriers it competes with are operating under bankruptcy protection and at much lower costs. The paper recommends that Southwest preserve its all-important culture at all costs; increase fares; and expand into easily accessible markets as it waits for competitors to emerge from Chapter 11 protection and again come into the sights of the labor unions currently giving many deep concessions. Bibliography lists 7 sources.
Filename: KSairSWAprom.rtf

Southwest Airlines' Marketing Strategy
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A 10 page case research paper with Southwest Airlines as its focus. Southwest is one of America's largest airlines in terms of passenger boardings, and yet it serves airports in a relatively small number of 24 states. Overall, the company's marketing strategy is to provide the best-possible no-frills service with the newest equipment available, then tell the flying public about the top-notch safety record In a report filed with the SEC mid-way through 1996, Southwest included a list of 'what ifs' of things that might happen, things that prevented them from forecasting performance for the very next quarter. They just keep flying—often, right past the competition. Bibliography lists 8 sources.
Filename: Southwst.wps

Southwest Airlines' Product and Support Services
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A 5 page paper discussing Southwest's product and the challenges it faces in the future. Still able to claim only profitable quarters for all of its existence, post-hurricane fuel prices are proving to be problematic. And as other airlines gain dramatic concessions from labor unions through bankruptcy court, Southwest currently pays its pilots as much as 30 percent more than any other pilots in the industry. The company's competitive advantage always has been and continues to be its strong corporate culture, and the company will need to ensure it preserves that culture as it plans for the future. Bibliography lists 3 sources.
Filename: KSairSWAprod.rtf

Southwest Airlines; The Way Forward
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This 5 page paper considers the budget airline SWA and discusses a potential strategy for the future to develop a competitive advantage whilst retrenching. The bibliography cites 4 sources.
Filename: TEswaair.wps


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