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Papers On Internet & Related Issues
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Webcasting Live Concerts in the Entertainment Industry
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10 pages. Because of the popularity of the internet and web technology, the entertainment industry is having to find new venues for profit making that will attract the many fans that have been lost due to technology. In today's world of downloadable music, compact discs, and concerts on satellite, the internet seemed the next logical step for the music industry to flaunt its wares. Bibliography lists 8 sources.
Filename: JGAwbcon.wps

Website Analysis: Tobacco-FreeKids.Org
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This 3 page paper analyzes the website Tobacco-FreeKids.Org to see if it’s well-organized and effective. Bibliography lists 2 sources.
Filename: HVTobKid.rtf

Website Evaluation Checklist
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A 4 page paper that offers a checklist of attributes to use for evaluating a web site. No bibliography is offered.
Filename: khwebck.rtf

Website Questions
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An 11 page paper in two parts. Part 1 assesses the websites of EasyJet, British Airways and Malaysia Airlines. Part II is a discussion of considerations for Kohinoor Ltd's website design. Included in the discussion are the topics of strategy, business model, objectives and Google Analytics. Bibliography lists 10 sources.
Filename: KSwebSanAir.rtf

Website Reviews
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A 6 page paper evaluating the effectiveness of several websites, ranging from retail book sales to wholesale pharmaceutical services to fast food restaurant information. Each site is assessed on a variety of criteria, all of which relates to the site's effective use of marketing principles. Some of the sites evaluated here are highly effective, and the manner in which they achieve their effectiveness serves to highlight the failings of less useful ones, such as Fruit of the Loom. Each provides example of why website design needs to reflect the business strategies of the company represented. No sources listed.
Filename: KSwebReview.rtf

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8 pages in length. Since the invention of computer technology, people have been searching for ways to incorporate the Internet into their daily lives. The problem at hand, however, was addressing the needs of those who either did not want to learn all the computer skills or were not able to fully understand how to operate one. It was soon realized that these two groups made up a significant population of consumers who still wanted to access the Internet; with this understanding, WebTV was born as a way in which to provide access with very little computer knowledge. Bibliography lists 7 sources.
Filename: TLCwebtv.wps

Week 3 Discussion Questions
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A 5 page paper answering 4 questions addressing environmental factors affecting strategic decision making at large and small multinational organizations; corporate social responsibility (CSR); change initiatives at e-businesses and whether a multinational should establish a code of conduct. The answer is yes, of course; the answer also discusses the kinds of items it should address. Bibliography lists 9 sources.
Filename: KSmgmtSystDQs3.rtf

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This 6-page paper discusses improvements that Wellington Institute of Technology can make to its website. Bibliography lists 5 sources.
Filename: MTwelteweb.rtf

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