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Papers On Internet & Related Issues
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ADR: Address Resolution Protocol and its’ Vulnerability
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This 9 page paper is a report on report discussing how an intruder can compromise network security by subverting the ARP protocol. The weaknesses are illustrated with examples of how this may occur in different scenarios, including various operating systems and network types. The bibliography cites 14 sources.
Filename: TEarpsec.rtf

Advancing to the Click and Mortar Business Model
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A 20 page paper discussing points that need to be considered when adding an electronic commerce component to a standard retail operation, or when beginning a new business with both virtual and physical shopping locations. The paper discusses best practices and whether to make or buy the software that will drive the electronic commerce side of the operation. It also compares the virtual and physical locations, benefits to business and benefits to society. The virtual store is unlikely ever to totally replace the physical brick-and-mortar form. Virtual and physical forms complement each other well, however, providing that the business retains focus on the source of its good fortune, the customer. Bibliography lists 11 sources.
Filename: KSebizDevImple.rtf

Amazon’s Back-End Structure
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A 3 page paper examining the design and structure of Amazon’s back end, which underwent substantive change in 2001-2002. After adding Excelon Corp.’s ObjectStor database, Amazon greatly increased its ability to fulfill customers’ orders and provide them with current product information. Bibliography lists 4 sources.
Filename: KSitAmazBack.rtf

Amazon.co.uk
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This 8 page paper uses Amazon.co.uk as a case study to look at the way in which e-commerce can be used as an effective business method, the importance of the consumers experience and the explanation of a business model developed specifically for e-commerce. The bibliography cites 7 sources.
Filename: TEamazoncouk.rtf

Amazon.com
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A 3 page paper answering 6 questions about Amazon.com’s strategic direction; use of technology; core competencies; mission statement; and integrity of customer data. No introduction or conclusion. Bibliography lists 5 sources.
Filename: KSmgmtAmazon.rtf

Amazon.com
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This 20 page paper examines the internet retailer Amazon. The paper is written in two parts. The first part (18 pages), performs a value chain analysis and a Porters Five Forces analysis and then examines the overall strategy of the company. The paper ends with a short second section where the potential purchase of an iPod nano is used as an example to compare three shopping sites; Yahoo! Shopping, EBay and Amazon.com. The bibliography cites 10 sources.
Filename: TEamvalchn.rtf

Amazon.com and Internet Jurisdiction
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A 5 page paper discussing Amazon.com's international operations and legal problems that the company potentially could become entangled with as Internet law continues to change. Amazon operates 9 sites (US, UK, China, etc.) and likely is bound by the laws of the country in which those sites are located. Jurisdiction changes have been occurring since an Australian court decided in 2002 that the site of injury imposed by a US site owner was Australia. Bibliography lists 6 sources.
Filename: KSebizIntLawAmzn.rtf

Amazon.com Case Study
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This 6 page paper answers specific questions regarding Amazon and its market. The questions include consideration of how or why Amazon have been a successful online retailer, whether or not Amazon customers also use other sites to shop for books and CDs, what aspects of customer services have aided Amazons development, why high turnover does not necessarily result in higher profits, the differences between an online and a bricks and mortar experience and the potential problems Amazon.com may face as they continue to expand their product ranges. The bibliography cites 10 sources.
Filename: TEamazonmark.rtf


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