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Papers On (Mass) Media & Broadcasting
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Social Learning from Mass Media
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A 5 page paper discussing some of the benefits that television can have. Specific episodes have been instrumental in cases of assault and murder recreating scenes aired only a few days before, and TV in general has been blamed for contributing to society's general decline in the "sex and violence" vein. The influence of mass media on social learning is illustrated not only in these negative aspects, but uses the popular series "Touched by an Angel" as counterpoint. The ultimate message of the show is that one person truly can make a difference, but only if that one person stands up for what is right and acts on his convictions. That message has been lost in the mass media for some time, but the viewing audience is proving that network audiences are not so shallow, after all. Bibliography lists 5 sources. KS-TBA.doc
Filename: KS-TBA.doc

Social Problems and the Media -- The Global Issue of HIV and AIDS
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This 8 page report discusses the fact that in less than two decades, the pandemic of human immunodeficiency virus (HIV) infection has become an international health, social, and economic emergency. Not surprisingly, media coverage of AIDS, the impact of the disease, and research into the human immunodeficiency virus (HIV) has become an important channel of communication regarding treatment, research breakthroughs, and the development of new treatments. However, attention to the impact of HIV infection and AIDS in Third World nations has been less than comprehensive and exemplifies the ways in which the media (and society, in general) tends to neglect the devastating impact of the disease in places such as sub-Saharan Africa. Bibliography lists 5 sources.
Filename: BWmtvsoc.wps

Society SmackDown -- the WWF and Its Contribution to a Violent Society
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This 10 page report discusses the WWF or World Wrestling Federation and how it contributes to the perpetuation of violence in society. Wrestling is a phenomenon unto itself. Its fans joyfully buy into the mayhem, the insults, and the staging. Concerns about the ways in which modern society has become increasingly more violent have caused numerous studies to take place between the effects of “fantasy violence” in entertainment and its impact on viewers. The WWF is certainly one of the most generous of contributors to the attitude of violence and revenge as a means for settling virtually any form of dispute. Bibliography lists 6 sources.
Filename: BWwwf.wps

Sociological Analysis: “Extreme Makeover”
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An 8 page paper which analyzes and examines the popular media show “Extreme Makeover” from a sociological perspective. Bibliography lists 5 sources.
Filename: RAexmak.rtf

Source Credibility
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This 4 page paper discusses what is meant by 'source credibility' and examines this concept making reference to communications theory and marketing and shows how source credibility can be used to influence TV audiences. The bibliography cites 2 sources.
Filename: TEsourcred.rtf

Spiral Of Cynicism: The Press And The Public Good
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A 7 page synopsis of the book 'Spiral of Cynicism: The Press and the Public Good' by Joseph N. Cappella & Kathleen Hall Jamieson. The subject of this book is the media's portaryal of political issues which, more often than not, result in an attitude of cynicism on behalf of the viewer. The authors illustrate how this is done through a selective framing which revolves around the cynical impression of any given poltiical situation. No additional sources cited.
Filename: Spiralcy.wps

Sports' and Television's Coevolution
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A 10 page paper discussing the concurrent path that sports and television have traveled over the years to arrive at current conditions. The future of the sports-TV connection stands at the brink of change that could rival the influence that each has had on the other in the past 50 years. TV needed to persist as people caught up with technology and put those 10" black and white sets in their homes; it now will need to do the same as it waits for viewers to become enamored of digital, interactive TV. Bibliography lists 7 sources.
Filename: KSsportsTV.wps

Spread spectrum technology
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An account of the history and development of spread spectrum technology and the impact which it is likely to have on the communications industry. Bibliography lsist 5 sources.
Filename: JLspreadpect.rtf

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