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Papers On (Mass) Media & Broadcasting
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Satellite Communications
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This 20 page report discusses satellite communications and provides a basic informative and technical overview of the concepts and advancement of the technology. Bibliography lists 19 sources.
Filename: Satcom.wps

Satellite Television in Britain
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10 pages in length. A discussion of the development and regulation of satellite television in Britain. Looks at controversial issues as well as regulations by the government. Bibliography lists 10 sources.
Filename: JGAsattv.wps

Satellite Television in the United Kingdom
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This 8 page paper looks at the history of satellite television in Britain. First launched in 1989 Sky gained the first mover advantage, but the entrance of other influences and factors have changed the way in which the medium has developed. The paper considers the role of BSB as well and the development of pay television and the introduction of digital technology. The bibliography cites 6 sources.
Filename: TEsattel.wps

School Admissions Letter Outlining Personal and Professional Goals
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This 5 page report discusses the most positive ways of communicating personal educational and professional goals in a letter to a university’s admissions office. It is important that a student outline his/her reasons for their educational interest and express a measure of enthusiasm about their prospects. No additional sources.
Filename: BWcomper.wps

Scripted Television is an Art Form
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This 5 page paper compares and contrasts scripted television with reality TV. Bibliography lists 3 sources.
Filename: SA832TV.rtf

Sears: Electronic Versus Print Marketing
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This 6 page paper examines Sears marketing campaigns and branding efforts. A focus is on its 2008 Internet strategy. Bibliography lists 10 sources.
Filename: SA833Srs.rtf

Selling Radio: The Commercialization of American Broadcasting
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This 4 page paper provides an overview of the Susan Smylun's book Selling Radio: The Commercialization of American Broadcasting. Bibliography lists 2 sources.
Filename: MHRado3.rtf

Semiotics in Marketing Communications
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A 9 page paper discussing semiotics, the study of the meanings associated with signs and symbols. As such, it can and does inform marketing messages and communications. The paper discusses Guinness’ commissioning of a semiotics “decoder” for use in assessing competitors’ advertising and Wal-Mart’s use of “down home” images in its print and broadcast marketing communications. Bibliography lists 10 sources.
Filename: KSmktgSemiotics.rtf


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