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Papers On (Mass) Media & Broadcasting
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Dyadic Exchange and Consumer Behavior
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This 5 page report discusses the communication exchange of one-on-one that is referred to as “dyadic” and how it relates to consumer behavior and marketing. What friends tell friends about any particular item or service results in an impact on the support and objectivity of those providing the product or service. Marketing departments, advertising agencies, and public relations practitioners all want to know how dyadic exchange occurs so that they can take full advantage of what they know to be an effective channel of communication. Bibliography lists 4 sources.
Filename: BWdyadic.rtf

Dysfunctional Family On TV / 'Married With Children'
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A 5 page essay on this popular TV sitcom in which the writer analyzes the show from a sociological point of view. Bibliography lists 3 sources.
Filename: Marriedw.doc

Editing and Narrative
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This 3 page paper looks at two key concepts in film making; editing and narrative and considers the way in which practice and theory compare especially in the low cost or home video making arena. The bibliography cites 1 source.
Filename: TEediting.rtf

Education and Mass Media
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This 3 page paper looks at mass media and education and how the two co-exist in society. The problem of mass media, and how it hinders education, is a focus of this paper. Bibliography lists 3 sources.
Filename: SA332edu.rtf

Effects Of The Mass Media On Our Perception Of Christmas
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A 25 page research paper examining the question: "Does mass media affect the image of Christmas?" The writer traces the history of Santa Claus, examines the importance of Christmas shopping for retailers, reviews the types of media that affect the meaning and image of Christmas providing quotes from a number of sources, and reaches a relevant conclusion based upon the research. Extensive bibliography is included.
Filename: Christma.wps

Effects Of Violence In Media
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A 4 page paper. The quantity and intensity of violence has increased in all forms of media. The violent and other offensive content in television programs has been broadcast earlier in the schedule since the 1990s. This essay includes reports of studies that have found a positive correlation between exposure to violence and aggressive behaviors. Statistical data included. Bibliography lists 4 sources.
Filename: PGmdvlnc.rtf

Elaboration Livelihood Theory and the American Presidential Campaign of 2000:
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This 12 page report discusses the concepts related to the elaboration likelihood theory, when applied to the presidential election. The report focuses on how it serves as a means through which social scientists, political analysts, and communication theorists can present a view of public and political behavior that can be most enlightening. Attitudes, attitude change, and the two paths of persuasion that affect attitude change -- the “central route” and the “peripheral route.” are discussed. Bibliography lists 4 sources.
Filename: BWelab.wps

Embedded Conflicts and the Media as an Instrument of War
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A 4 page paper which argues that war reporting is different from other types of journalism and examines the reasons behind these differences. Bibliography lists 10 sources.
Filename: TGwarrept.rtf

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