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A LONGPEST Analysis of the Airline Industry
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This 6 page paper looks at the local, national and global influences that are felt by the airline industry. Concentrating on the UK industry the paper considers the political, social economic and technological influences at these different levels. The bibliography cites 3 sources.
Filename: TEpestav.rtf

A Look at International Expansion Theories
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This 7 page paper examines a variety of theories. Examples are provided. Bibliography lists 7 sources.
Filename: SA832iet.rtf

A Marketing Concept: Employment and Human Resource Development in Poland
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This 9 page paper provides an overview of a marketing concept relative to HR development in Poland. The Polish Agency for Enterprise Development (PAED) is an organization designed to address the employment and human resource needs of a constantly changing Poland. The call for improvements in employment and human resources development and the increasing focus on the internal workforce are elements that have been a part of recent efforts to improve Poland’s economy. Bibliography lists 10 sources.
Filename: MHHRPola.rtf

A New FDI Case Study
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This 10 page paper develops a new case study of a fictitious company investing in Africa, building a hotel. The case study has been created to show how influences such as developing industries, the desire to find new areas of investment, the impact of culture and communication, government need for long term development and the infancy of currency exchange rates all impact on the way a development it made and managed. The bibliography cites 5 sources.
Filename: TEadevFDI.rtf

A PEST Analysis
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This 16 page paper demonstrates an in-depth PEST analysis to consider the political, economic, social and technological influences on industry; The case used is the mobile communications industry in Thailand, but the paper serves as a good framework for any PEST analysis that needs to be undertaken as it includes general descriptions and discussions of the issues included. The bibliography cites 10 sources.
Filename: TEpestth.wps

A Report on the Supermarket Sector of the UK Retail Industry
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This 6 page paper consider the structure and performance of the UK supermarket sector. The paper the carries out a TEST analysis before undertaking a SWOT analysis of both Morrison’s and Safeway and considering if the proposed acquisition would be good for the companies and the consumer. The bibliography cites 6 sources.
Filename: TEsafway.rtf

A Research Project To Determine The Best Way Of Increasing Customer Loyalty At Scandinavian Airways Systems (SAS)
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This 79 page paper is a dissertation style paper undertaking research to look at how the Scandinavian airline SAS can improve customer loyalty and the potential of using customer relationship management (CRM) to achieve increased loyalty. The paper looks at the development of the company, how they compete and the current loyalty system that is in place followed by an in-depth literature review concerning customer loyalty and CRM. A methodology is offered and simulated primary research results are presented before a conclusion is reached that recommends the adoption of a CRM system. The bibliography cites 54 sources.
Filename: TESASloyal.rtf

A Retail Case Study; Marks and Spencer
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This 10 page paper considers the position of Marks and Spencer as a retailer looks at how the have differentiated and sought to gain cost advantages and the way they are competing with reference to Ansoff's matrix and Porters five forces model. The paper then considers how they should continue to compete in the future. The bibliography cites 10 sources.
Filename: TEmarksret.rtf