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Papers On Business Management & Management Theory
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Strategy as Stretch
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This 3 page paper is a summary of an article by Gary Hamel and C.K. Prahalad that looks at how strategy should be seen as stretching a company in order for the company to succeed. The bibliography cites 3 sources.
Filename: TEstrstrech.rtf

Strategy at BMW Mini Cooper Division
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This 4 page paper considers the corporate and business level strategies used by BMW’s Mini Cooper division. This is determined by reference to different models, such as Porters strategic positioning and the need for competitive advantage. The bibliography cites 8 sources.
Filename: TEbmwstr.rtf

Strategy at Delta Airlines
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The airline industry changed on September the Eleventh 2001. The attacks on the World Trade Center changed the way the industry was seen as needed to operate. This 11 page paper consider how the airline Delta has reacted to this and other influences and the way the strategy should continue. The paper focuses on the way that competative advantages may be developed though the develop of const advantages, differentiation, the use of strategic alliances and the value of marketing. The bibliography cites 10 sources.
Filename: TEdelta1.rtf

Strategy Concepts
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This 12 page paper considers different aspect of strategy. The paper stars by looking at the use of a SWOT analysis for determining the situation of a business and then looks at corporate strategies, such as how a company many deal with differentiated units, business level strategies such as cost leadership and differentiation and functional level strategies that can be used on the shop floor. The bibliography cites 6 sources.
Filename: TEstswot.rtf

Strategy Decisions; To Compete or Co-operate?
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This 11 page paper considers the potential strategies of competing and cooperating. The two strategies are assessed with the advantages and the disadvantages examined and then game theory is used to assess which may be the best approach. The conclusion looks at the evidence as well as the limitations of game theory and argues that either may be a viable strategy. The bibliography cites 12 sources.
Filename: TEcoopst.rtf

Strategy Evaluation Tools
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There are many tools that can be used with strategy analysis and evaluation. In most models there is the need to consider the macro environment, in this paper the use of Porters Five Forces Model is examined showing how it can help develop or analyse strategy. The bibliography cites 5 sources.
Filename: TEstreval.rtf

Strategy for a Travel Agency
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This 6 page paper, based in a case study provided by the student, designs a strategy for a small travel agent based ion their core competences and current competitive position in a difficult industry. The strategy proposes increased differentiation with the development of a niche market and a change in leadership style. The bibliography cites 2 sources.
Filename: TEtravstrat.rtf

Strategy For SME Hospitality Firms in the UK
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This 9 page paper looks at the following quote; "The time is right now for Small and Medium Enterprises (SMEs) in the hospitality industry to integrate the deployment of business process initiatives with the formal strategic planning processes" and critically discusses the impact of formal strategic planning on the business performance of Hospitality SMEs in U.K. The bibliography cites 15 sources.
Filename: TEhospstrat.rtf

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