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Papers On Business Management & Management Theory
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Southwest Airlines
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A 3 page paper that looks at how this airline maintains a competitive advantage in an industry where more companies are losing revenue instead of increasing it. The writer comments on expanding into new markets as well as expanding in the core business, technology, and values. Bibliography lists 8 sources.
Filename: PGswcp.rtf

Southwest Airlines
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6 pages in length. In this paper we will look at the near term industry position of the airline industry in general, as well as the near term firm position of Southwest Airlines. An economic forecast for Southwest Airlines will be included as well. Bibliography lists 5 sources.
Filename: JGAsoair.wps

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This 3-page paper presents Southwest Airlines' culture of change, following Kotter's eight steps to change. Bibliography lists 3 sources.
Filename: MTkotleswa.rtf

Southwest Airlines E-Commerce
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A 9 page paper. Following a brief introduction to Southwest Airlines, the writer discusses the company's entrance to Online reservations and ticketing and the growth of this particular option for consumers. Southwest makes Online ticketing especially attractive by offering weekly Online-only specials that include discounted fares on selected routes and often other perks. The writer reports the upgrades made to the system in 2000 and the proportion of total sales from its Web site. A SWOT incorporates factors of the company but focuses on the e-commerce aspect. The essay also discusses the overriding principles upon which strategic management are based. Bibliography lists 11 sources.
Filename: PGswwb.rtf

Southwest Airlines Strategy And Human Resource Management
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A 15 page paper. Southwest is the only airline in the industry has been profitable for 33 consecutive years and the only one that has been profitable since 9/11. The reasons for their remarkable success must be attributed to putting in practice their core beliefs, the primary one being to have happy employees. This essay discusses the company's human resource management, their business strategy and the relationship between the two. Bibliography lists 15 sources.
Filename: PGswa506.rtf

Southwest Airlines; A Case Study
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This 8 page paper looks at this singular company operating in a competitive advantage. The success of the company has bee accredited to many aspects., form cost advantage to leadership, this paper considers the company in an holistic way, from the stakeholder approach to the application of Porter's five forces. The bibliography cites 4 sources.
Filename: TEswailn.doc

Southwest Airlines; The Way Forward
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This 5 page paper considers the budget airline SWA and discusses a potential strategy for the future to develop a competitive advantage whilst retrenching. The bibliography cites 4 sources.
Filename: TEswaair.wps

Specialized Mountain Bike Company
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5 pages in length. The writer offers a SWOT analysis, the four P's and recommendations as they relate to Specialized Mountain Bike Company. No bibliography.
Filename: TLCmtnbk.doc

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