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Papers On Business Management & Management Theory
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RYANAIR AND CHANGE MANAGEMENT
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This 15-page paper focuses on the CEO of Ryanair (a fictitious corporation) and how this organziation can and should manage change implementation.
Filename: MTryanai.rtf

Rykä; A Case Study
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This 5 page paper considers this athletic footwear company looking at their stakeholders and conducting a SWOT analysis to foresee potential problems and make brief recommendations. The bibliography cites 3 sources.
Filename: TErykaft.doc

Saatchi and Saatchi
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This 5 page paper looks at the case of Saatchi and Saatchi and the way the company was turned around in the 1990’s following a downturn in business and the departure of the Saatchi brothers. The company used a balanced scorecard approach underlying the approach were financial goals that needed a customer service strategy to be implemented. The paper is based on a case study supplied by the student. The bibliography cites 5 sources.
Filename: TEsaatchi.rtf

Safety Audits: Comparing the Results of Two Studies
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This 5 page paper provides an overview of an article by Swartz entitled Safety Audits: Comparing the Results of Two Studies. This paper provides an overview of the study conducted and the outcomes. Bibliography lists 1 source.
Filename: MHSafMa2.rtf

Sales strategies in modern business; literature review
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An eleven page literature review relating to sales and marketing strategies in the modern business environment, with particular reference to the impact of Internet and Web technology, and the changes in marketing which have been brought about by the development of e-commerce. Bibliography lists 15 sources.
Filename: JLlitsales.rtf

Sales Training / Observation & Analysis
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An 8 page paper in which the writer reviews the training techniques, procedures, and overall style of a sales manager observed while teaching a new class of sales reps the 'ins and outs' of cold canvassing. Issues concerning sales pitching, handling common objections & rebuttals from customers, territory selection, and more are covered. The writer is particularly concerned with the way the sales manager appeals to the psychology of his team while offering colorful anecdotes and metaphors to maintain their interest throughout the entire class. The writer also accompanies this group on their first day in 'the field' and outlines their progress and productivity in selling-- under the manager's guidance. No bibliography.
Filename: Trainin.doc

Salton Inc. Taking George Foreman Grills® To Australia
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This is a 20 page paper that presents a business proposal to launch the George Foreman Grills® in the Australian market. Sections of the paper include: a beginning executive summary that includes the objectives, mission and key factors for success. An overview of Salton Inc.'s background (Salton makes the grills), which includes a brief timeline of major events; products and services offered by Salton Inc and a discussion of the Australian market; market analysis; strategy and implementation, including discussions of strategy, gaining a competitive edge, marketing strategy, positioning, distribution, sales forecasts and a potential partnership; logistics; an overview of the management plan for the Australian office; and a financial plan that includes a projected income statement and a projected cash flow statement. While some of the essay is hypothetical, the information regarding the company and the products as well as the market are factual. 2 Fiscal tables included. Bibliography lists 15 sources.
Filename: PGgrgfrm.rtf

Sandwich Shop Business Plan
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A 4 page paper that presents brief commentaries on several sections of a plan for a new sandwich sub restaurant. Sections include: introduction, mission and vision statements, business description, sub market and management. bibliography lists 1 source.
Filename: PGsubnb.rtf


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