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Papers On Business Management & Management Theory
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Branding Mac Computers
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This 14 page paper discusses what branding is and the importance of developing brands. The variables involved in creating a brand image are discussed. Passionate branding is explained, including the traits of passionate branding. The bulk of the paper describes how Apple developed the Mac brand, which is a passionate brand. Mac users are fiercely loyal. The message of the Mac brand and the variables involved are explained. Bibliography lists 9 sources.
Filename: PGmacbr.rtf

Branding: Ethical Or Unethical
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A 5 page paper. Are there practices in branding that would be considered unethical? The writer concludes there is at least one practice that fits the criteria. In general, the writer concludes that it is the business practices of the company that can be judged as ethical or unethical. Bibliography lists 5 sources.
Filename: PGbrdet.rtf

Braverman and Skill
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A 9 page paper which discusses the book, "'Labor and Monopoly Capital: The Degradation of Work in the Twentieth Century" by Harry Braverman in its approach to the subject of skill in relationship to technology and the workforce. Bibliography lists 5 additional sources.
Filename: RAbravrmn.wps

Brazilian Manufacturing Requirements
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A 5 page paper discussing whether product or safety standards will prevent Tyco International Electronics from being able to operate profitably in Brazil. There is no reason that Tyco International should hesitate to enter the Brazilian market; there is no reason for it to be hesitant to place a manufacturing facility there. Government may have some broad guidelines required of the company, but none of those requirements will be of an oppressive nature not cognizant of business needs as well as those of the consumer. Bibliography lists 9 sources.
Filename: KSBraMfgReq.rtf

Brewery Group Denmark Case
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This 8 page paper examines The Brewery Group Denmark: Faxe, Ceres and Thor case study and answers three questions. The first looks at the ways the company has expanding, including the use of exporting, acquisition, joint venture and strategic alliance. The second acquisition considers how the company has chosen to compete using differentiation and first mover advantage. The last part of the paper considers the impact and importance of the company structure. The bibliography cites 6 sources.
Filename: TEBGDenk.rtf

Brewery Group Denmark; A Case Study
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This 8 page paper looks at a case study provided by the student and answers four questions regarding the strategy chosen by The Brewery Group Denmark (BGD) such as what strategies have been used, how, if they are sustainable the quality the leadership and the way the company should develop to remain competitive in the future. The bibliography cites 15 sources.
Filename: TEBrewGD.rtf

Brian Joiner/ "4th Generation Mgmt."
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A 6 page review of Joiner's book Fourth Generation Management. In this text, Joiner gives the reader a coherent and concise synthesis of some of the best management ideas available, and ties them together using the framework of his "fourth generation" model. No additional sources cited.
Filename: khjoiner.wps

British Airways Internet Strategy
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This 12 page paper is written in tow parts. The first, and longest part of the paper, undertakes a SWOT analysis that looks at the internet strategy of British Airways. The second part of the paper then used Porters Five Forces model to look at the use of the internet in the industry as a whole. The bibliography cites 9 sources.
Filename: TEBAinst.rtf


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